A lot going on there. Let's look at just one of those bullet points. The one his investors care the most about.
https://futurism.com/twitter-deeper-trouble-advertisers
According to the marketing firm's data, only two of Ebiquity's clients bought ads on X last month, a massive drop from 31 brands in September 2022. The consultancy works with 70 out of 100 top-spending advertisers, per Insider, including the likes of Google, Walmart, and General Motors.
"This is a drop we have not seen before for any major advertising platform," Ruben Schreurs, Ebiquity's chief strategy officer, told the publication.