I used to teach this concept to my salespeople known as "212 The Extra Degree" and its applicable in work, sports and life in general. It involves giving it your all no matter what (in the case of wrestling - no matter how tired one may be). How many of the top tier IA guys have truly given it their all over the last few years? From my observations, many have not gone the extra degree to bring home an individual trophy, let alone an extra yard! The poster is right, its time for a change.