As someone who lives in Iowa this is absolutely true but to call what USA wrestling does to promote these events as 'marketing' is a big ole LOL. Throw a sign up, throw some social media ads out there, and then complain when the fans don't open their wallets and spend another $1000 on a weekend of wrestling.
Regardless of location and terrible marketing strategy, USA Wrestling shouldn't be bitching about fans not showing up when our top athletes don't even care to compete domestically outside of OTT/WTT.
PS, the format of the World Cup is terrible. 8 hours of duals for two days straight isn't a format to draw crowds.