Woman's basketball is tough to compare because the sport itself is so much more accessible and in the general population than wrestling is/will be anytime soon. Caitlin Clark has clearly had a massive affect on it, but WBB has had consistent viewership growth for the past few years. The sport has a lot of similar things going for it compared to wrestling, big stars, good rivalries, athletes who stick around for their full eligibility. However, it goes back to basketball being a very relatable sport for the most casual of sports fans. I don't think that wrestling comparing itself to women's basketball and Caitlin Clark gives any groundbreaking concepts for wrestling to learn from.
IMO a much more reasonable sport to look at is the growth of collegiate volleyball. Olympic typically non revenue and more niche sport akin to wrestling that has been breaking viewership and attendance records in recent years. I think that growth in viewership starts at a youth level, and with the numbers on girls wrestling ever increasing, that could be a whole new group plus families to start watching college wrestling as a whole as opposed to the idea of trying to turn casual sports fans into wrestling fans. Not to mention if you're talking about concepts like storylines, increased promotion of women's wrestling adds in so many more names and schools to bring people in and build tension as well.