The new rules are really going to stress test athletic depts' commitment to their Olympic & non-revenue sports, even in the Big Ten. Would Nebraska, Maryland, Michigan State cut wrestling to maintain a roster cap or pay higher salaries in football and basketball? Those sports are a big deal at those schools and they'll have to find the money somehow. They're getting a huge chunk of media money, but they'll have to reinvest it to keep up in the college FB/BB arms race esp with USC, UCLA, Oregon, and Washington in the mix, none which sponsors wrestling. I can foresee a separation of haves and have-nots even within the Big Ten and SEC.
Like NIL, the new pay for play rules will be the wild west if it's just unleashed without a well-defined framework for it to work. I can foresee the formation of players unions ramping up quickly so athletes can negotiate and leverage salaries like the pros do, and maybe some friction with right to work and at-will employment in some states. Conversely, pay for play can trigger ruthless practices from athletic departments. If an athlete doesn't perform up to expectations or violates a rule, could they be "fired" on the spot, mid-semester? Will they be quick to dismiss student athletes who break rules (like the recent gambling case) and generate bad PR for the institution, like corporations do? Lots of details to be worked out, but it feels like a huge can of worms.