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    Wrestling marketing webinar set for Wednesday

    CHARLOTTESVILLE, Va. -- Fans are the lifeblood of every sports program. From youth sports to professional teams, without fans, there is no team. Without a team, the lessons learned through sport are lost and society suffers for it. Fans come in the form of parents, athletes, alumni and community supporters. One of the most important yet overlooked jobs of the coach is the need to cultivate this fan base and develop a community that will support a team, financially and otherwise.

    Jim Harshaw, of Riot Sports Marketing, and Coyte Cooper, Ph.D., of Elite Level Sport Marketing, will be co-hosting a webinar on Wednesday, Nov. 2 at 9 p.m. EST to help coaches implement the most effective marketing strategies used by top programs around the country. Harshaw, with a background in collegiate coaching, non-profit management and small business ownership brings a wealth of experiences to the table in terms of program development. Cooper, a professor of Sport Administration at the University of North Carolina, will bring both experience and knowledge to this presentation provided for free to the first 50 registrants.

    "The most successful coaches have told me that the least important thing that they do is instruct." Harshaw explained. "Other coaches think it is the most important thing. We are going to provide both practical strategies and actionable tactics, so that coaches will be able to leverage the most effective methods used by successful teams across the country."

    Topics will include:
  • Marketing 101- How to market your team successfully.
  • Core Product- Why would anyone want to join, participate, donate, or attend an event.
  • Product Extensions- What else can you do to enhance the entertainment value of your program.
  • Positioning- Why fans would want to choose to support your team.

    Register now: http://team.riotsportsmarketing.com/brand-building

    Both Harshaw and Cooper were Division I All American wrestlers (University of Virginia and Indiana University, respectively).

    Jim Harshaw is the founder of Riot Sports Marketing. Riot is a web based application that helps programs efficiently communicate with fans, alumni, and supporters through building and maintaining multiple channels of communication.

    Coyte Cooper, Ph.D. is the founder of Elite Level Sport Marketing. Through his blog, he provides coaches with the tools necessary to market their program. Dr. Cooper is an Assistant Professor of Sport Administration at the University of North Carolina- Chapel Hill.
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