By applying the innovative strategies and tactics that are increasingly popular in small business, RSM is helping clients rally their fans, excite the community, gain media coverage and raise more money. Recently one university head athletic director called Riot "The future of sports marketing" after reviewing the system that RSM is putting in place for them. This institution's intent is to utilize this for their entire athletic department.
"I have been studying small business marketing for years and successfully implementing these tools in the organizations I'm apart of with surprising results. There is an opportunity to take this process and spread it throughout the wrestling world."
Harshaw, a member of the National Sports Marketing Network (NSMN) and the American Marketing Association (AMA), now offers the service to clients nationwide. With the decline of wrestling due to Title IX wrestling is at a turning point; the Riot system aims to entrench high school and college programs in their communities to the point where they are essential to the fabric of athletics programs.
RSM is well on it's way to revolutionizing wrestling. Harshaw is in discussion with a major wrestling organization in terms of a partership that will leverage their combined resources to the benefit of the wrestling community. More details to be released upon further discussions.
Riot Sports Marketing offers a year-round marketing system that grows attendance, increases media coverage and maximizes fund raising for high school and college wrestling programs.
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