MADISON, Wis. -- Wisconsin wrestling continues to set new standards of success on and off the mat. The Badgers are excited to announce a unique and groundbreaking opportunity to provide wrestling student-athletes with teaching from brand marketing expert and renowned author Jeremy Darlow. Wisconsin will be the first wrestling program in the nation to partner with Darlow.
Darlow, who personally selected the Badgers to take his course, "The DARLOW Rules: How to Build an Athlete Brand", will work with UW wrestling student-athletes to educate them on how to develop and grow their personal brand to lay a foundation for post-graduate success in professional careers and beyond. Darlow previously worked with Wisconsin volleyball earlier this fall with great success.
"The University of Wisconsin continues to demonstrate dedication to the success of its student athletes outside of sports," Darlow said. "This newly formed partnership with Badger wrestling proves that. I look forward to teaching these young men, and future leaders, how to build plans that set them on a path to landing their dream jobs and building their dream lives."
"The Athletes Are Brands Too" author has worked with athletes, including Aaron Rodgers, Kris Bryant, and Lionel Messi; and celebrities such as Kanye West and Snoop Dogg. He helps college athletic programs, coaches, and athletes build and elevate their brands to elite levels.
"We are so excited to partner with Jeremy Darlow," said head coach Chris Bono. "We are the only NCAA Division I wrestling team to have a partner like Jeremy to help our student-athletes with branding."
"I am a big believer in our student-athletes building their own individual brand that will help them after their UW career is over. This is an exciting time and we cannot wait to begin working with Jeremy."
Darlow's course will provide athletes with the fundamentals of brand development and communication. Throughout the course, athletes will learn marketing skills that will culminate in the development of unique personal brand marketing plans.
About Jeremy Darlow
Jeremy Darlow is a leading brand consultant, former director of marketing for Adidas football, volleyball, and baseball, adjunct marketing professor, and author of the book "Brands Win Championships," a branding guidebook for college sports programs. During and since his role at Adidas, he has worked with some of the most heralded athletes, celebrities, and NCAA programs in and around sports, including Aaron Rodgers, Von Miller, Adrian Peterson, Dak Prescott, Kris Bryant, Carlos Correa, Lionel Messi, Dale Earnhardt Jr., Snoop Dogg, Kanye West, Notre Dame, Michigan, UCLA, Miami, Nebraska, Wisconsin, and Texas A&M. His first book has been read and studied by professors at major college sports programs across the United States, including Georgetown University, Gonzaga University, the University of Alabama, the University of Louisville, Oregon State University, and New York University.
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