Meet the Zilverbergs
David and Dan Zilverberg"About three-and-a-half years ago, I started talking to my dad and uncle about my desire to come up with a nutritional product for joint health," said David Zilverberg, Director of Operations for All Force Nutrition. "That initial discussion led to the idea that we wanted to offer a full line of products. We started selling products about a year-and-a-half or two years ago."
"More recently, we've been focusing on marketing," said Danny Zilverberg, the organization's Director of Marketing. "About a year ago, we hired a Director of Sales, Mark Will. We've developed a Web presence."
"I'm not a nutritionist, but I took a number of courses in nutrition," said David Zilverberg. "As wrestlers, we were concerned about what we put into our bodies. As we were developing our products, we met with nutritionists, wrestlers, and other athletes. We wanted to make a unique product, incorporating a dried egg membrane ingredient that helps with range of motion and joint health issues."
Four from All Force
All Force Nutrition has developed a set of four individual products -- what they call the "AM to PM Package" -- to provide for the 'round-the-clock nutrition needs of wrestlers and other athletes, as well as anyone who seeks an active, healthy lifestyle.
PreForce is a pre-workout designed to deliver sustained energy and intense focus for athletes and active individuals to start the day. It incorporates caffeine from green tea extract, branched chain amino acids, creatine, and other vitamins and nutrients to elevate focus and intensity, without caffeine jitters or a mid-workout crash.
For nutritional needs immediately after a workout, Post Force protein supplement brings together five supplements -- whey protein, collagen protein, casein protein, and BiovaFlex egg membrane -- in one delicious formula.
Multi-Force PM is a nighttime multivitamin which aids in sleep and physical recovery. The formula includes all-natural ingredients such as melatonin and tryptophan to help users relax and stay asleep throughout the night, while awaking the next morning feeling refreshed and alert.
What's the significance of BiovaFlex egg membrane in Post Force and Multi-Force Joint? Egg membrane, the thin, proteinaceous layer between the raw eggshell and the egg white, is rich in in protein, transforming growth factor, and other nutrients known to have many beneficial health applications, including joint health and enhanced range of motion.
Bringing David Taylor on board
All Force Nutrition, comprised of a father and two sons who wrestled for the Golden Gophers at University of Minnesota (along with an uncle who played basketball at Arizona State), recently welcomed aboard one of the all-time mat greats for the Nittany Lions of Penn State, David Taylor, to help develop and promote nutritional products.
"In the wrestling world, the name David Taylor has been synonymous with hard work, commitment and success," according to Dan Zilverberg. "All Force Nutrition, which is making a name for itself around the same values, has recently signed an endorsement deal with Taylor."
"Taylor and I have gone from competitors to business partners," Dan Zilverberg continued. "Growing up, Taylor and I went to the same wrestling camps and tournaments. When we were only 8 years old he won my 52-pound Tulsa bracket and during our senior year at university level he was the NCAA champion at 165 pounds. He won my first and last national tournaments and not to mention quite a few in between."
David Taylor is a part of the All Force Nutrition team"They are looking to grow their business. They saw how I represent Adidas, and Flips Wrestling. We came to an agreement."
"As a kid looking at wrestling magazines, I noticed products that were created by wrestlers," Taylor said. "I'm a big believer in the wrestling community. I still think it's important for wrestlers to support products created by others in the wrestling community. 'For wrestlers, by wrestlers' is an extremely important aspect of what the Zilverbergs are doing with All Force."
"All Force makes great products," Taylor continued. "My goal is to be a 2016 Olympic champion. All Force provides a variety of products from the time I wake up until the time I go to bed. I begin the morning with the joint health product, I use the PreForce before a workout, the protein for post-workout recovery, and the Multi-Force PM to ensure recovery throughout the night."
"My daily nutrition is just as important as my daily workouts. I am very thankful for the supplements All Force provides to ensure my body is functioning at the highest level possible so I can strive to achieve my goal of becoming an Olympic champion."
Recently, Taylor announced he was moving up a weight class, and will be competing in freestyle at 86 kilos/189 pounds.
"In the past six weeks, I've put on 20 pounds of muscle," Taylor told InterMat. "A key contributor is the All Force products. They've helped me, and I believe they can help other wrestlers."
In addition to serving as spokesperson for the existing All Force Nutrition products, David Taylor is involved in various aspects of the organization, including sales, marketing and product development, according to the Zilverbergs. "He's working with our team to launch an M2 protein bar called The Magic Bar, with plans to launch more co-branded nutritional products in the future," said Dan Zilverberg.
Taylor weighed in with his thoughts on the development of that newest product.
"I'm really excited about the new protein bar," said Taylor. "I've been involved in all aspects of its development -- taste, texture, packaging."
As for the marketing of the All Force Nutrition product line ... right now, the products are available at Complete Nutrition stores, as well as online at the All Force Nutrition website.
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